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“We are
taking small steps towards setting up a global outsourcing
centre from within the Lab Center, Lodestar’s research unit
in Mumbai, which may eventually offer backend media research
work,” CEO of Lodestar, Shashi Sinha told Hindustan Times.
The official announcement of the merged entity, which will
have a combined billing size of about Rs 1,200 crore, will
be made on August 3, 2006.
Sinha said that the new entity would have a lot of focus on
value added positioning for clients, particularly in the
domain of digital media, which is growing at very high pace.
He said that a parallel lab centre would be set up in Delhi
early next year that would have exclusive focus on digital
media. Ad industry observers said that Lodestar Universal
has been formed with the aim of giving competition to the
WPP Group which has Group M as its consolidated media agency
group.
“We will now be able to offer our clients the strengths of
large-scale operations as we will grow tremendously in
size,” Sinha said, adding that the merged entity would now
pool in and share the resources of both agencies, including
tools, techniques and research systems. |
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